Preferred Fibres

What Are Preferred Fibres & Why Do We Use Them?

No fibre is perfect—each has an impact on both humanity and the planet. However, some fibres are better for the environment, which is why we refer to them as "preferred". These fibres are selected based on their reduced environmental impact compared to conventional options.

1. Environmental Pollution: Synthetic fibres, often derived from petrochemicals, contribute to environmental pollution during their production and disposal
   1. To combat Environmental Pollution, we are including more recycled fibres in our collection reducing the reliance on virgin materials and decreasing pollution
2. Microplastics: When synthetic textiles are washed, they release microplastics into water bodies. These microplastics can harm marine life and ecosystems and eventually enter the food chain, posing health risks to humans and animals
   1. To combat Microplastics, we:
      1. Provide our customers with detailed Care Instructions, offering guidance on washing practices to minimise microfibre release. Learn More
      2. We sell GuppyFriend bags online. The GuppyFriend bag is a simple yet powerful tool designed to capture microfibres released from synthetic fabrics during washing, preventing them from entering our waterways. By offering these bags online, we're providing our customers with an easy way to protect the environment while extending the life of their activewear
      3. Will be supporting Cleanup Efforts: Participate in initiatives to remove microplastics from oceans and waterways. Stay tuned for updates on this
3. Non-Biodegradability: Synthetic fibres do not break down easily, leading to long-lasting waste in landfills. This non-biodegradability poses a significant environmental challenge. Further to this, if our synthetic fibres are mixed with the likes of elastane, it is tricky to recycle
   1. To combat this issue, we are proud to announce that we have partnered with the Australian Fashion Council in being a Foundation Member of the Seamless Clothing Stewardship Scheme. We have invested in having a Seat at the Board and will partner with like-minded Australian clothing brands, to navigate the pathway to change and address the challenges of fashion consumption. This world leading initiative aims to improve the design, recovery, reuse and recycling of clothing in Australia, providing a roadmap to circularity by 2030
4. Energy-Intensive Production: The production process of synthetic fibres is highly energy-intensive, contributing to increased greenhouse gas emissions and climate change.
   1. Please read here about our Climate Action and how we are tackling greenhouse gas emissions
5. Chemical Use: The manufacturing of synthetic fibres often involves harmful chemicals that can be released into the environment, affecting soil and water quality and posing risks to human health.
   1. Please read here about our strategy on reducing harmful chemicals