Never Give Up

This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.

We started using Never Give Up when our founder Lorna Jane Clarkson was building the Activewear Category in the early 90’s. She was having a tough time convincing people of her vision for this new way of dressing and Never Give Up became her personal mantra. She used these words as reminder that her goals were worth striving for! What she learnt during this time was that having a Never Give Up attitude not only helped her through challenging times but was a huge contributor to her overall success. She wanted to share this revelation to inspire her customers to Never Give Up in their lives as well, so she started printing Never Give Up on her products - and the rest is history!

Never, never NEVER give up In these challenging times, when each day might seem tougher than the last, remember you're not alone. We're right here with you, every step of the way. Our founder, Lorna Jane Clarkson, built this brand on a foundation of empowerment and determination. She envisions a world where we all inspire each other to persevere — where someone can look at you and say, “Because of you, I never gave up.” So, as you navigate these tough economic conditions, remember that persistence is more than a choice—it's a rally cry. Keep moving, keep believing, and hold fast to the idea that you can overcome. Because you can. “I've never considered giving up, because giving up on you has never been an option,” - Lorna Jane Clarkson Never, never NEVER give up — because we will never give up on you.

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